01955naa a2200289 a 450000100080000000500110000800800410001902200160006002400310007610000170010724501580012426000090028250001280029152009510041965000260137065300140139665300170141065300230142765300190145070000160146970000140148570000160149970000160151570000170153170000230154877300940157110591642020-03-26       2018    bl uuuu     u00u1 u    #d  a2350 - 15617 a10.15739/IJAPR.18.0172DOI1 aMONTOSSI, F.  aThe challenges of aligning consumer preferences and production systemsbAnalysing the case of a small beef meat exporting country.h[electronic resource]  c2018  aHistory article: Received 31 July 2018; Revised 17 September 2018; Accepted 21 September 2018,  Published 25 October, 2018.  aThe beef industry and meat supply chain face several challenges worldwide. These challenges imply increasing overall productivity in order to satisfy a growing population, while keeping a business profitability and product quality and yet minimising its environmental impact. The objective of this paper was to address consumers´ preferences, the effects of production systems on meat characteristics, and national policies and actions developed to improve Uruguayan beef industry competitiveness and exports. To do so, both local and foreign research was reviewed. In this context, sustainability arises as the big issue to be faced by beef production systems and its consideration will affect meat quality characteristics. To match consumers´ preferences and beef production systems will represent a major challenge for the meat industry around the world. Both private initiatives and public policies will be fundamental to achieve this goal.  aINDUSTRIA DE LA CARNE  aCONSUMERS  aMEAT QUALITY  aPRODUCTION SYSTEMS  aSUSTAINABILITY1 aCAZZULI, F.1 aBRITO, G.1 aREALINI, C.1 aLUZARDO, S.1 aROVIRA, P.J.1 aFONT-I-FURNOLS, M.  tInternational Journal of Agricultural Policy and Research, 2018gv. 6, no. 9, p. 144-159.