02615naa a2200409 a 450000100080000000500110000800800410001902200140006002400390007410000180011324501270013126000090025850004110026752011140067865300190179265300090181165300140182065300160183465300110185065300090186165300200187065300240189065300160191465300140193065300160194465300110196065300120197170000130198370000170199670000140201370000160202770000180204370000170206170000150207870000170209377300950211010634272022-07-14       2022    bl uuuu     u00u1 u    #d  a0309-17407 a10.1016/j.meatsci.2022.1089012DOI1 aREALINI, C.E.  aMeat insightsbUruguayan consumers´mental associations and motives underlying consumption changes.h[electronic resource]  c2022  aArticle history: Received 29 March 2022; Received in revised form 25 May 2022; Accepted 28 June 2022; Available online 2 July 2022. Corresponding author: E-mail address: fmontossi@inia.org.uy (F.M. Montossi). This research was funded by Instituto Nacional de Investigación Agropecuaria (INIA)-Uruguay. Supplementary data to this article can be found online at https://doi.org/10.1016/j.meatsci.2022.108901  aABSTRACT.- A telephone survey (n = 601) was conducted in Uruguay to explore participants? mental associations with meat and the underlying reasons changes in the quantity and type of meat consumed. Participants mentioned mostly positive associations with meat?s culinary and cultural aspects and its nutritional value as source of high-quality protein. Other associations were related to meat production, specific types of meat and cuts, meat consumption and pleasure, while price was perceived negatively. Animal welfare concerns emerged as a relevant association, but minor references were made to the effects of meat production on the environment. Changes in the amount and type of meat consumed (higher pork, chicken and cheaper cuts and beef) in the last year were mainly due to price followed by health reasons. Results emphasize the strong meat culture among Uruguayans and reveal that changes in the amount and type of meat consumed last year relate to external (price) or egoistic (health) rather than altruistic motives (ethical or environmental concerns). © 2022 Elsevier Ltd. All rights reserved.  aAnimal welfare  aBeef  aConsumers  aConsumption  aHealth  aMeat  aMeat production  aMental associations  aMotivations  aNutrition  aPreferences  aSurvey  aUruguay1 aARES, G.1 aANTÚNEZ, L.1 aBRITO, G.1 aLUZARDO, S.1 aDEL CAMPO, M.1 aSAUNDERS, C.1 aFAROUK, M.1 aMONTOSSI, F.  tMeat Science, 2022, volume 192, 108901. doi: https://doi.org/10.1016/j.meatsci.2022.108901